On the one hand, I’m incredibly excited to announce the publishing of my second Middle Grade novel, Beyond the Doors. It is an exciting, mysterious, humorous, creepy tale of four temporary orphans, one slightly-odd (OK, really-odd) aunt, a bunch of doors, and whole new worlds to explore.
On the other hand, I’m totally nervous because I have this new book out and now it’s my job to sell it.
I had rather hoped having a second book out would make it easier. Everyone who know me because of how awesome my first book would be and they would be lining up to purchase the new one. Banging down my door. Throwing money at me.
I posted it to all the Facebook Groups I’m in. Which is, like, three. I’ve tweeted about it. I’m blogging about it (in case you didn’t notice). There was an email blast. Other than that…?
I’ve got one, possibly two in-store appearances next month. A couple of book festivals later this month and some others planned for later in the year. I’m trying to get invited to others. Trying to do other appearances. Trying to do anything to get myself out there. School visits. Begging on street corners. Anything.
The importance of my efforts cannot be understated. I AM the marketing plan for the book. And if I don’t sell books, I will not get any more published. Pressure. And yet, I’m horrible at self-marketing. I always feel like I’m being obnoxious. My imagination runs wild when I even think about putting myself out there.
“Hi. I’ve got this new book and it’s really good and-”
“What is WRONG with you? Why are you bothering me? What do I care about your STUPID book?”
“Uhm… it’s a Middle Grade adventure/horror story that’s funny and-”
“That makes NO sense! What is it? Fit it into an easy-to-understand genre! Is it horror? Why are you writing horror for little kids? Are you totally deranged?”
“Uhm… so… it would be really cool if you bought a copy. Or two. You know. If you have any friends. It makes a good gift.”
“You are ever BENEATH me! I reject you totally!”
You get the idea.
And yet, if I do nothing, then I fail. The book isn’t going to sell itself. Mainly because nobody knows it even exists. So they have to know. But it isn’t easy to just slip it into conversation.
“You know, it is just crazy what is going on in Washington D.C. these days. Oh, and by the way, did you know I wrote a new book aimed at kids ages 8-13?”
I have told friends. I have asked friends to tell friends. I have asked friends to blackmail other people to make them buy it. I am now asking you to buy it. And to tell others to buy it. I feel cheap in doing so, but I’m pretty sure that’s what I’m supposed to do.
And possibly what I’m supposed to feel.